Privacy Policy

1. Introduction

Sesame King, operated by Sunshine International Foods, Inc., respects your privacy and is committed to protecting the personal information you provide.

This Privacy Policy describes how we collect, use, store, disclose, and protect information when customers visit www.sesameking.com, place orders, create accounts, or contact our company.

2. Information We Collect

Customer and Contact Information

When customers create accounts, submit inquiries, or purchase products, we may collect:

  • Name and business name, where applicable.

  • Email address and telephone number.

  • Billing and shipping addresses.

  • Customer account information.

  • Customer service messages and order instructions.

Order and Transaction Information

Our WooCommerce store maintains information that may include:

  • Products purchased and quantities.

  • Order dates and order numbers.

  • Purchase amounts and applicable taxes.

  • Shipping charges and delivery details.

  • Payment methods and transaction status.

  • Refunds, cancellations, and order history.

Payment Information

Online payments are processed through WooPayments, which operates in partnership with Stripe.

Our website does not store complete credit or debit card numbers or card verification codes.

WooPayments and its payment partners process payment information necessary to authorize transactions, prevent fraud, issue refunds, and maintain payment records.

We may receive limited payment information, including transaction identifiers, payment status, card brand, and masked card details.

If customers choose to save a payment method, a secure payment token may be used instead of storing complete card information on our website.

Website and Technical Information

When customers visit our website, we or our service providers may collect:

  • IP address.

  • Browser and device information.

  • Operating system.

  • Pages visited and website interactions.

  • Referral information.

  • Cookies and similar identifiers.

  • Website security and diagnostic information.

3. How We Use Information

We use personal information to:

  • Process and fulfill customer orders.

  • Authorize payments and issue refunds.

  • Arrange product shipments.

  • Provide order confirmations and delivery updates.

  • Respond to customer inquiries.

  • Maintain customer accounts and transaction records.

  • Detect and prevent fraudulent transactions.

  • Maintain website functionality and security.

  • Comply with accounting, tax, and other legal obligations.

  • Improve our services and customer experience.

  • Send marketing communications where permitted by law and consistent with customer choices.

4. Information Shared With Third Parties

We may disclose information to authorized service providers for legitimate business purposes.

WooCommerce and Website Providers

WooCommerce provides online store functionality. Customer and order details are generally stored in our website’s WordPress database and may be accessed by authorized website hosting or support providers.

WooPayments and Stripe

WooPayments and Stripe process electronic payments and related information.

Information shared or collected may include names, billing details, transaction amounts, payment identifiers, and data needed for payment security, fraud prevention, refunds, and regulatory compliance.

Payment Provider Privacy Information:

https://woocommerce.com/document/woopayments/our-policies/

https://stripe.com/privacy

Shipping and Delivery Providers

When fulfilling orders, we may disclose recipient names, delivery addresses, contact details, and shipment information to the applicable shipping providers.

Other Business Service Providers

We may use third parties for website hosting, technical support, accounting, security, communications, and other operational services.

Legal Disclosures

We may disclose information when required by law, valid legal process, or reasonably necessary to investigate fraud and protect legal rights.

Advertising and Marketing

If third-party analytics, advertising, or remarketing services are enabled, those services may receive website activity or other information as described in this policy and applicable notices.

Any sale or sharing of personal information as defined by applicable privacy laws must be disclosed accurately, and required opt-out or consent mechanisms must be provided.

We do not disclose complete customer payment card numbers for unrelated marketing purposes.

5. Cookie Policy

Our website uses cookies and may use similar technologies to provide essential features and support website security.

Essential Cookies

WooCommerce may use cookies such as:

  • woocommerce_cart_hash

  • woocommerce_items_in_cart

  • wp_woocommerce_session_

These support shopping cart contents and checkout sessions.

WordPress may also use cookies to support account login and user preferences.

Payment and Security Cookies

WooPayments and its payment partners may use cookies or related technologies for payment processing, fraud detection, and security.

Depending on the integration, Stripe-related cookies may include _stripe_mid and _stripe_sid.

Analytics and Advertising Cookies

If enabled, analytics or advertising technologies may collect information about website visits, interactions, and advertising performance.

Where required by applicable law, we will obtain consent or provide appropriate privacy choices before activating nonessential tracking.

Managing Cookies

Customers can manage or delete cookies through their browser settings.

Disabling essential cookies may interfere with shopping carts, account access, and checkout features.

Where legally required, customers will also be provided with a way to manage preferences for nonessential cookies.

6. Data Storage and Retention

Customer and order records may be stored in WooCommerce and associated website systems.

Payment transaction information may be processed and retained by WooPayments, Stripe, and their authorized service providers.

We retain information only as long as reasonably necessary for purposes such as:

  • Fulfilling orders.

  • Maintaining transaction and accounting records.

  • Processing refunds and payment disputes.

  • Complying with legal and tax requirements.

  • Preventing fraud.

  • Providing customer service.

Retention periods vary depending on the type of record and applicable requirements.

When information is no longer needed, we take appropriate steps to delete, de-identify, or otherwise dispose of it securely.

7. Data Security

We use reasonable administrative, physical, and technical measures designed to protect customer information.

Our website uses HTTPS to help protect information transmitted between visitors and the website.

WooPayments uses hosted payment technology provided through its payment partner’s secure environment.

Sesame King does not store complete credit or debit card numbers or card verification codes in its website database.

Our website and business remain subject to applicable payment security responsibilities, including PCI DSS requirements where applicable.

No method of electronic transmission or storage can guarantee complete security.

Customers should not send payment card numbers or security codes through ordinary email or website contact forms.

8. Customer Privacy Rights

Depending on applicable law, customers may be entitled to request:

  • Access to certain personal information.

  • Correction of inaccurate information.

  • Deletion of eligible information.

  • Information about how their data is used or disclosed.

  • Available privacy or marketing opt-out choices.

Requests may be subject to identity verification and applicable legal exceptions.

To submit a privacy-related request, email customerservice@sesameking.com.

We will review and respond to requests according to applicable law.

9. Marketing Communications

Customers may receive order confirmations, shipping updates, and other communications necessary to complete transactions.

Promotional emails may be sent where authorized or otherwise permitted by law.

Customers can unsubscribe from marketing emails through the instructions provided in those messages or by contacting us.

Unsubscribing does not prevent essential order-related communications.

10. Children’s Privacy

Our website is intended for a general audience and is not directed toward children under age 13.

We do not knowingly collect personal information online from children under 13 without appropriate authorization.

If such information is collected in violation of applicable law, we will take appropriate steps to address it.

11. External Websites

Our website may contain links to third-party websites and services.

Those parties may maintain their own privacy policies, and we encourage visitors to review them.

12. Changes to This Policy

We may revise this Privacy Policy to reflect changes in our operations, technology, service providers, or legal requirements.

The updated version will be published on this page with a revised effective date.

Additional notice or consent will be provided where required by law.

13. Contact Information

For privacy inquiries or questions concerning personal information:

Sunshine International Foods, Inc.

Sesame King

26 Spruce Street

Methuen, MA 01844, USA

Telephone: (978) 837-3209

Email: customerservice@sesameking.com

Website: https://www.sesameking.com